Strategic Focus - With an understanding of the core business and how the company makes money, the next step in our process is to evaluate the strategic positioning of the company relative to competitors, suppliers, customers, and partners. The objective is to identify those few strategic actions that can create greater perceived value quickly.

Product Review

• What products & services does the company sell / not sell?
• What features and benefits do they have / not have?
• What is the source of competitive advantage?

SWOT Analysis

• What are the strengths and weaknesses of the company?
• What are the opportunities & threats of the company?
• Prioritize each category to apply proper focus.

Value Focus

• Frees you to focus on highest value strategic actions.
• Identifies those few actions that can validate greater value.
• Develops plan to communicate this greater value.